Integration of Lead Users in the Sporting Goods Industry – Potentials of Virtual Customer Integration

Voigt KI, Ernst M, Neumann S (2012)


Publication Language: English

Publication Type: Conference contribution

Publication year: 2012

Event location: Vancouver CA

Authors with CRIS profile

How to cite

APA:

Voigt, K.-I., Ernst, M., & Neumann, S. (2012). Integration of Lead Users in the Sporting Goods Industry – Potentials of Virtual Customer Integration. In Proceedings of the Portland International Center for Management of Engineering and Technology (PICMET) Conference. Vancouver, CA.

MLA:

Voigt, Kai-Ingo, Markus Ernst, and S. Neumann. "Integration of Lead Users in the Sporting Goods Industry – Potentials of Virtual Customer Integration." Proceedings of the Portland International Center for Management of Engineering and Technology (PICMET) Conference, Vancouver 2012.

BibTeX: Download