When will Price Increases associated with Company Donations to Charity be Perceived as fair?

Koschate-Fischer N, Huber I, Hoyer WD (2016)

Publication Language: English

Publication Type: Journal article

Publication year: 2016

Journal

Journal of the Academy of Marketing Science SAGE Publications (UK and US) / Springer Verlag (Germany)

Publisher: SAGE Publications (UK and US) / Springer Verlag (Germany)

Book Volume: 44

Pages Range: 608-626

Journal Issue: 5

DOI: 10.1007/s11747-015-0454-5

Authors with CRIS profile

Nicole Koschate-Fischer GfK-Lehrstuhl für Marketing Intelligence

Involved external institutions

University of Texas at Austin US United States (USA) (US)

How to cite

APA:

Koschate-Fischer, N., Huber, I., & Hoyer, W.D. (2016). When will Price Increases associated with Company Donations to Charity be Perceived as fair? Journal of the Academy of Marketing Science, 44(5), 608-626. https://dx.doi.org/10.1007/s11747-015-0454-5

MLA:

Koschate-Fischer, Nicole, Isabel Huber, and Wayne D. Hoyer. "When will Price Increases associated with Company Donations to Charity be Perceived as fair?" Journal of the Academy of Marketing Science 44.5 (2016): 608-626.

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