Article in Edited Volumes


Werbewirkungsmodelle


Publication Details
Author(s): Moser K
Editor(s): K. Moser
Title edited volumes: Wirtschaftspsychologie
Publisher: Springer
Publishing place: Heidelberg
Publication year: 2007
Pages range: 11-29



How to cite
APA: Moser, K. (2007). Werbewirkungsmodelle. In K. Moser (Eds.), Wirtschaftspsychologie (pp. 11-29). Heidelberg: Springer.

MLA: Moser, Klaus. "Werbewirkungsmodelle." Wirtschaftspsychologie Ed. K. Moser, Heidelberg: Springer, 2007. 11-29.

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