Journal article


Traits grow important with increasing age: customer age, brand personality and loyalty


Publication Details
Author(s): Bekk M, Spörrle M, Landes M, Moser K
Publication year: 2017
Volume: 87
Journal issue: 4
Pages range: 511-531
ISSN: 0044-2372
eISSN: 1861-8928



How to cite
APA: Bekk, M., Spörrle, M., Landes, M., & Moser, K. (2017). Traits grow important with increasing age: customer age, brand personality and loyalty. Journal of Business Economics, 87(4), 511-531. https://dx.doi.org/10.1007/s11573-016-0834-4

MLA: Bekk, Magdalena, et al. "Traits grow important with increasing age: customer age, brand personality and loyalty." Journal of Business Economics 87.4 (2017): 511-531.

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