The EU as Superordinate Brand Origin: An Entitativity Perspective

Diamantopoulos A, Herz M, Koschate-Fischer N (2017)

Publication Language: English

Publication Type: Journal article

Publication year: 2017

Journal

International Marketing Review Emerald

Publisher: Emerald

Book Volume: 34

Pages Range: 183-205

Journal Issue: 2

DOI: 10.1108/IMR-03-2015-0097

Authors with CRIS profile

Nicole Koschate-Fischer GfK-Lehrstuhl für Marketing Intelligence

Involved external institutions

Universität Wien / University of Vienna AT Austria (AT)

How to cite

APA:

Diamantopoulos, A., Herz, M., & Koschate-Fischer, N. (2017). The EU as Superordinate Brand Origin: An Entitativity Perspective. International Marketing Review, 34(2), 183-205. https://dx.doi.org/10.1108/IMR-03-2015-0097

MLA:

Diamantopoulos, Adamantios, Marc Herz, and Nicole Koschate-Fischer. "The EU as Superordinate Brand Origin: An Entitativity Perspective." International Marketing Review 34.2 (2017): 183-205.

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