The Effect of Option Framing on Consumer Choice for Service Options

Kreitmair M, Steul-Fischer M (2015)

Publication Language: English

Publication Type: Book chapter / Article in edited volumes

Publication year: 2015

Journal

Advances in Consumer Research Association for Consumer Research; 1999

Edited Volumes: AP - Asia Pacific Advances in Consumer Research

Book Volume: 11

Pages Range: 169-170

Authors with CRIS profile

Michaela Grösch Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing Martina Steul-Fischer Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing

How to cite

APA:

Kreitmair, M., & Steul-Fischer, M. (2015). The Effect of Option Framing on Consumer Choice for Service Options. In AP - Asia Pacific Advances in Consumer Research. (pp. 169-170).

MLA:

Kreitmair, Michaela, and Martina Steul-Fischer. "The Effect of Option Framing on Consumer Choice for Service Options." AP - Asia Pacific Advances in Consumer Research. 2015. 169-170.

BibTeX: Download