The Effect of Flat Shipping Fee and Free Shipping Threshold on Consumer Evaluations

Koukova NT, Srivastava J, Steul-Fischer M (2011)

Publication Language: English

Publication Type: Book chapter / Article in edited volumes

Publication year: 2011

Journal

Advances in Consumer Research Association for Consumer Research; 1999

Edited Volumes: European Advances in Consumer Research

Book Volume: 9

Pages Range: 521-522

Authors with CRIS profile

Martina Steul-Fischer Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing

How to cite

APA:

Koukova, N.T., Srivastava, J., & Steul-Fischer, M. (2011). The Effect of Flat Shipping Fee and Free Shipping Threshold on Consumer Evaluations. In European Advances in Consumer Research. (pp. 521-522).

MLA:

Koukova, Nevena T., Joydeep Srivastava, and Martina Steul-Fischer. "The Effect of Flat Shipping Fee and Free Shipping Threshold on Consumer Evaluations." European Advances in Consumer Research. 2011. 521-522.

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