Article in Edited Volumes
(Book chapter)


Modelle und Evaluation der Werbewirkung


Publication Details
Author(s): Moser K, Döring K
Editor(s): Batinic B., M. Appel
Title edited volumes: Medienpsychologie
Publisher: Springer
Publishing place: Heidelberg
Publication year: 2008
Pages range: 241-268



How to cite
APA: Moser, K., & Döring, K. (2008). Modelle und Evaluation der Werbewirkung. In Batinic B., M. Appel (Eds.), Medienpsychologie (pp. 241-268). Heidelberg: Springer.

MLA: Moser, Klaus, and Karen Döring. "Modelle und Evaluation der Werbewirkung." Medienpsychologie Ed. Batinic B., M. Appel, Heidelberg: Springer, 2008. 241-268.

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