Emotional Branding in b2b Markets

Voigt KI, Brem A, Czaja L (2006)

Publication Language: English

Publication Type: Conference contribution, Original article

Publication year: 2006

City/Town: Venedig

Conference Proceedings Title: Proceedings of 5th International Congress "Marketing Trends"

Event location: Venice IT

Authors with CRIS profile

Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Alexander Brem Lehrstuhl für Technologiemanagement Lothar Czaja Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Voigt, K.-I., Brem, A., & Czaja, L. (2006). Emotional Branding in b2b Markets. In Proceedings of 5th International Congress "Marketing Trends". Venice, IT: Venedig.

MLA:

Voigt, Kai-Ingo, Alexander Brem, and Lothar Czaja. "Emotional Branding in b2b Markets." Proceedings of the International Marketing Trends Conference, Venice Venedig, 2006.

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