Enabling Mobile Customer Relationship Management for Small and Medium-sized Enterprises

Löffler C, Kröckel J, Hettich M (2011)

Publication Type: Journal article

Publication year: 2011

Journal

International Journal of Computer Information Systems and Industrial Management Applications Machine Intelligence Research Labs (MIR Labs)

Publisher: Machine Intelligence Research Labs (MIR Labs)

Book Volume: 3

Pages Range: 655-662

URI: http://www.mirlabs.org/ijcisim/regular_papers_2011/Paper73.pdf

Authors with CRIS profile

Carolin Löffler Lehrstuhl für Wirtschaftsinformatik, insbesondere im Dienstleistungsbereich Johannes Kröckel Lehrstuhl für Wirtschaftsinformatik, insbesondere im Dienstleistungsbereich

How to cite

APA:

Löffler, C., Kröckel, J., & Hettich, M. (2011). Enabling Mobile Customer Relationship Management for Small and Medium-sized Enterprises. International Journal of Computer Information Systems and Industrial Management Applications, 3, 655-662.

MLA:

Löffler, Carolin, Johannes Kröckel, and Michael Hettich. "Enabling Mobile Customer Relationship Management for Small and Medium-sized Enterprises." International Journal of Computer Information Systems and Industrial Management Applications 3 (2011): 655-662.

BibTeX: Download