Conference contribution


Consumer responses to high-tech product advertisements: The role of technical complexity


Publication Details
Author(s): Wagner T, Baccarella C, Voigt KI
Publication year: 2017

Event details
Event: Academy of Management (AOM) Annual Meeting
Event location: Atlanta, GA
Start date of the event: 04/08/2017
End date of the event: 08/08/2017



How to cite
APA: Wagner, T., Baccarella, C., & Voigt, K.-I. (2017). Consumer responses to high-tech product advertisements: The role of technical complexity. Atlanta, GA.

MLA: Wagner, Timm, Christian Baccarella, and Kai-Ingo Voigt. "Consumer responses to high-tech product advertisements: The role of technical complexity." Proceedings of the Academy of Management (AOM) Annual Meeting, Atlanta, GA 2017.

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Last updated on 2017-11-19 at 03:11
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