Journal article


Advertising for high-technology products in the product launch phase - A content analysis


Publication Details
Author(s): Baccarella C, Gerhard D, Voigt KI
Publication year: 2010
Volume: 1
Journal issue: 4
Pages range: 249-268
ISSN: 1756-5154
eISSN: 1756-5162
Language: English



How to cite
APA: Baccarella, C., Gerhard, D., & Voigt, K.-I. (2010). Advertising for high-technology products in the product launch phase - A content analysis. International Journal of Engineering Management and Economics, 1(4), 249-268. https://dx.doi.org/10.1504/IJEME.2010.038645

MLA: Baccarella, Christian, Daniel Gerhard, and Kai-Ingo Voigt. "Advertising for high-technology products in the product launch phase - A content analysis." International Journal of Engineering Management and Economics 1.4 (2010): 249-268.

BibTeX: Download
Share link
Last updated on 2017-09-20 at 04:08
PDF downloaded successfully