Journal article


Open Innovation in the Sporting Goods Industry - Potentials of Virtual Customer Integration


Publication Details
Author(s): Voigt KI, Ernst M
Publication year: 2012
Volume: 12
Journal issue: 1
Pages range: 1-14
ISSN: 1555-1296
eISSN: 2378-8577
Language: English



How to cite
APA: Voigt, K.-I., & Ernst, M. (2012). Open Innovation in the Sporting Goods Industry - Potentials of Virtual Customer Integration. International journal of business research, 12(1), 1-14.

MLA: Voigt, Kai-Ingo, and Markus Ernst. "Open Innovation in the Sporting Goods Industry - Potentials of Virtual Customer Integration." International journal of business research 12.1 (2012): 1-14.

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