Conference contribution


Customer information behavior in industry markets and consequences for B2B-Marketing - The role of Big Data and digitization


Publication Details
Author(s): Müller J, Voigt KI
Publication year: 2016

Event details
Event: Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft Köln e.V.
Event location: Nuremberg
Start date of the event: 06/06/2016
End date of the event: 06/06/2016
Language: English



How to cite
APA: Müller, J., & Voigt, K.-I. (2016). Customer information behavior in industry markets and consequences for B2B-Marketing - The role of Big Data and digitization. Nuremberg, DE.

MLA: Müller, Julian, and Kai-Ingo Voigt. "Customer information behavior in industry markets and consequences for B2B-Marketing - The role of Big Data and digitization." Proceedings of the Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft Köln e.V., Nuremberg 2016.

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