Berger A, Brem A (2017)
Publication Language: English
Publication Status: In press
Publication Type: Journal article
Future Publication Type: Journal article
Publication year: 2017
Publisher: JohnWiley & Sons, Inc.
Book Volume: 59
Pages Range: 757–763
Journal Issue: 6
DOI: 10.1002/tie.21884
Innovation hubs are gaining high attention in recent years, especially from European companies. Silicon Valley has been deemed as one of the most attractive and successful environments for establishing innovation hubs. This article highlights examples of companies from Europe that made the step to California—namely, Volkswagen, Swisscom, BMW, Axel Springer, Munich Re, and Innogy SE (RWE Group). Based on these companies’ experiences, recommendations are given on how companies might approach a setup in Silicon Valley for long-term success.
APA:
Berger, A., & Brem, A. (2017). Why do European companies have Innovation Hubs in Silicon Valley: Best Practice examples and key takeaways. Thunderbird International Business Review, 59(6), 757–763. https://dx.doi.org/10.1002/tie.21884
MLA:
Berger, Andreas, and Alexander Brem. "Why do European companies have Innovation Hubs in Silicon Valley: Best Practice examples and key takeaways." Thunderbird International Business Review 59.6 (2017): 757–763.
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