Conference contribution


What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation


Publication Details
Author(s): Schrauder S, Baccarella C, Kock A, Voigt KI
Publication year: 2016

Event details
Event: Innovation and Product Development Management Conference (IPDMC)
Event location: Glasgow
Start date of the event: 06/01/2016
End date of the event: 14/01/2016
Language: English



How to cite
APA: Schrauder, S., Baccarella, C., Kock, A., & Voigt, K.-I. (2016). What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation. Glasgow.

MLA: Schrauder, S., et al. "What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation." Proceedings of the Innovation and Product Development Management Conference (IPDMC), Glasgow 2016.

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