Conference contribution


Communicating technological innovations: The role of technical complexity and product involvement


Publication Details
Author(s): Trefzger TF, Baccarella C, Voigt KI
Publication year: 2016

Event details
Event: Technology, Innovation and Entrepreneurship (TIE) Conference
Event location: Copenhagen
Start date of the event: 09/01/2016
End date of the event: 09/01/2016
Language: English



How to cite
APA: Trefzger, T.F., Baccarella, C., & Voigt, K.-I. (2016). Communicating technological innovations: The role of technical complexity and product involvement. Copenhagen, DK.

MLA: Trefzger, Timm F., Christian Baccarella, and Kai-Ingo Voigt. "Communicating technological innovations: The role of technical complexity and product involvement." Proceedings of the Technology, Innovation and Entrepreneurship (TIE) Conference, Copenhagen 2016.

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Last updated on 2017-09-23 at 03:47
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