What the Statistics Tell Us—How to Use Empiric Data in Design for Emotional Impressions

Kett S, Schmitt B, Wartzack S (2017)


Publication Language: English

Publication Type: Book chapter / Article in edited volumes

Publication year: 2017

Publisher: Springer Nature

Edited Volumes: Research into Design for Communities, Volume 2

Series: Smart Innovation, Systems and Technologies

City/Town: Singapore

Book Volume: 66

Pages Range: 659 - 669

ISBN: 978-981-10-3521-0

Abstract

Looking at technical consumer products like communication devices or
pc accessory, we state high saturated markets in developed societies. This leads to a
broad range of market offers not only in performance or financial aspects. The users
seek for more individual products that differentiate on a subsequent, more qualitative
level. User centered design approaches have been developed to handle the
resulting high product variety and to keep them economically efficient. E.g.,
Universal Design supports the development of products for as many persons as
possible, also including those with physiological or cognitive deficits. But to really
raise the quality of life we also need to take other needs into account. Maslow’s
hierarchy of needs states that with the fulfilment of physical needs the level shifts to
psychological demands like emotional or attitudinal satisfaction. We will shortly
introduce a framework that supports an emotional design optimization based on
interdisciplinary findings (e.g. psychology, market research or Kansei Engineering)
and statistical data analysis. For a valid forecasting, robust and transparent mathematical
treatment of this data is required. To this, we give a first overview of
possible approaches and their potential to ensure robust and transparent mathematical
data treatment in design for emotional impressions.

Authors with CRIS profile

How to cite

APA:

Kett, S., Schmitt, B., & Wartzack, S. (2017). What the Statistics Tell Us—How to Use Empiric Data in Design for Emotional Impressions. In Chakrabarti A, Chakrabarti D (Eds.), Research into Design for Communities, Volume 2. (pp. 659 - 669). Singapore: Springer Nature.

MLA:

Kett, Susan, Benedikt Schmitt, and Sandro Wartzack. "What the Statistics Tell Us—How to Use Empiric Data in Design for Emotional Impressions." Research into Design for Communities, Volume 2. Ed. Chakrabarti A, Chakrabarti D, Singapore: Springer Nature, 2017. 659 - 669.

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