Journal article
(Original article)


Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands


Publication Details
Author(s): Baccarella C, Scheiner C, Trefzger TF, Voigt KI
Publisher: Inderscience
Publication year: 2016
Volume: 11
Journal issue: 1
Pages range: 24-38
ISSN: 1741-878X
eISSN: 1741-8798



How to cite
APA: Baccarella, C., Scheiner, C., Trefzger, T.F., & Voigt, K.-I. (2016). Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands. International Journal of Technology Marketing, 11(1), 24-38. https://dx.doi.org/10.1504/IJTMKT.2016.073369

MLA: Baccarella, Christian, et al. "Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands." International Journal of Technology Marketing 11.1 (2016): 24-38.

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