Journal article
(Original article)


High-tech marketing communication in the automotive industry: A content analysis of print advertisements


Publication Details
Author(s): Baccarella C, Scheiner C, Trefzger TF, Voigt KI
Publisher: Inderscience
Publication year: 2014
Volume: 6
Journal issue: 4
Pages range: 395-410
ISSN: 1740-0589
eISSN: 1740-0597
Language: English



How to cite
APA: Baccarella, C., Scheiner, C., Trefzger, T.F., & Voigt, K.-I. (2014). High-tech marketing communication in the automotive industry: A content analysis of print advertisements. International Journal of Business Environment, 6(4), 395-410. https://dx.doi.org/10.1504/IJBE.2014.064984

MLA: Baccarella, Christian, et al. "High-tech marketing communication in the automotive industry: A content analysis of print advertisements." International Journal of Business Environment 6.4 (2014): 395-410.

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