New Innovation: Mobile loyalty in higher education

Warden SC, Löffler C, Chichava H (2010)

Publication Language: English

Publication Type: Conference contribution, Original article

Publication year: 2010

Conference Proceedings Title: Proceedings of the 5th International LAMS Conference 2010

URI: https://www.lamsfoundation.org/lams2010sydney/papers.htm

Authors with CRIS profile

Carolin Löffler Lehrstuhl für Wirtschaftsinformatik, insbesondere im Dienstleistungsbereich

How to cite

APA:

Warden, S.C., Löffler, C., & Chichava, H. (2010). New Innovation: Mobile loyalty in higher education. In Proceedings of the 5th International LAMS Conference 2010.

MLA:

Warden, Stuart Charles, Carolin Löffler, and Hugo Chichava. "New Innovation: Mobile loyalty in higher education." Proceedings of the Proceedings of the 5th International LAMS Conference 2010 2010.

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