Dr. Timm Wagner

Research and Teaching Associate at the School of Business and Economics, FAU

Thomson Researcher ID: J-7851-2016

Publications (Download BibTeX)
1 of 2

Journal article
Meinel M, Maier L, Wagner T, et al. (2017)
Designing Creativity-Enhancing Workspaces: A Critical Look at Empirical Evidence
Journal of Technology and Innovation Management

Conference contribution
Eismann T, Wagner T, Baccarella C, et al. (2017)
Untangling social media excellence: Five typical patterns of super successful posts
International Marketing Trends Conference

Journal article
Wagner T, Baccarella C, Voigt KI (2017)
Communicating technological innovations: The role of technical complexity and product involvement
European Journal of Innovation Management

Journal article
Wagner T, Baccarella C, Voigt KI (2017)
Framing social media communication: Investigating the effects of brand post appeals on user interaction
European Management Journal

Conference contribution
Meinel M, Baccarella C, Wagner T, et al. (2017)
Examining the Relationships between a Creativity-supporting Environment, Ambidexterity, and Innovation Performance
Innovation and Product Development Management Conference (IPDMC)

Conference contribution
Baccarella C, Wagner T, Voigt KI (2017)
Do Consumers Really Care About Crowdfunding? Exploring the Crowdfunding Effect on Innovation Perception
Open and User Innovation Society Conference (OUI)

Conference contribution
Wagner T, Baccarella C, Voigt KI (2017)
Consumer responses to high-tech product advertisements: The role of technical complexity
Academy of Management (AOM) Annual Meeting

Conference contribution
Maier L, Meinel M, Wagner T, et al. (2017)
Workspace Design and Its Influence on Creativity in Organizations: A Systematic Review of the Literature
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum)

Conference contribution
Trefzger TF, Dünfelder D (2016)
Unleash your Brand! Using Social Media as a Marketing Tool in Academia
International Conference on Human-Computer Interaction (HCI)

Conference contribution
Meinel M, Baccarella C, Wagner T, et al. (2016)
Crowdfunding technological innovations: The role of product creativity
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum)

Journal article
Trefzger TF, Dünfelder D (2016)
Unleash your Brand! Using Social Media as a Marketing Tool in Academia
Lecture Notes in Computer Science

Conference contribution
Trefzger TF, Baccarella C, Voigt KI (2016)
Communicating technological innovations: The role of technical complexity and product involvement
Technology, Innovation and Entrepreneurship (TIE) Conference

Conference contribution
Trefzger TF, Baccarella C, Voigt KI (2016)
Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text
International Marketing Trends Conference

Conference contribution
Baccarella C, Meinel M, Trefzger TF, et al. (2016)
MAKE IT CR3ATIVE - The effect of product creativity on crowdfunding performance
Open and User Innovation Society Conference (OUI)

Conference contribution
Trefzger TF, Baccarella C, Scheiner C, et al. (2016)
Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
International Conference on Human-Computer Interaction (HCI)

Journal article
Baccarella C, Scheiner C, Trefzger TF, et al. (2016)
Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands
International Journal of Technology Marketing

Journal article
Trefzger TF, Baccarella C, Scheiner C, et al. (2016)
Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
Lecture Notes in Computer Science

Conference contribution
Trefzger TF, Kleinöder O, Baccarella C, et al. (2015)
Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz
International Marketing Trends Conference

Conference contribution
Trefzger TF, Rose M, Baccarella C, et al. (2015)
Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
IntSIS/IAABR International Multidisciplinary Academic Conference

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Last updated on 2017-06-15 at 02:00
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