Enhancing Mass Customization Using a Digital Twin: Review and Model Development
Bezuneh MK, Tsegaw AA, Woldegiorgis BH, Bogale TM, Brossog M, Franke J (2025)
Publication Type: Book chapter / Article in edited volumes
Publication year: 2025
Publisher: Springer Science and Business Media Deutschland GmbH
Edited Volumes: Sustainable Development Research in Manufacturing, Process Engineering, Green Infrastructure, and Water Resources
Series: Green Energy and Technology
Book Volume: Part F148
Pages Range: 125-142
DOI: 10.1007/978-3-031-77339-6_8
Abstract
The modern manufacturing system embraces customer-focused approaches using mass customization (MC) strategies. The extent of MC is influenced by the integration of the customer into the manufacturing process, called the customer order decoupling point (CODP). Nevertheless, the current CODP mass customization strategy focuses on data derived from physical processes rather than the virtual model. This approach lacks real-time data on a specific point of customers’ engagement in the product’s value chain, resulting in limited customization opportunities at each CODP. On the other hand, digital twin (DT) technology integrates physical and virtual entities and provides real-time data. Therefore, applying DT technology maximizes customer and manufacturer integration by providing real-time data for both parties. However, in the current literature, the contribution of DT technology in the context of CODP-based MC has received less attention. Therefore, the main objective of this research was to investigate the role of DT in boosting MC and to develop a model that integrates the customer, CODPs, and DT by analyzing the current literature. The result reveals that applying DT technology improves the CODP-based MC by providing real-time data from the customer to the manufacturer and vice versa, which helps to acquire customers’ current needs, and optimizes the production process and resources. The findings contribute to a better understanding of the manufacturing industry in applying DT to enhance CODP-based customization strategies by integrating all stakeholders in the process to produce customized products according to customers` requirements.
Authors with CRIS profile
Matthias Brossog
Lehrstuhl für Fertigungsautomatisierung und Produktionssystematik (FAPS)
Jörg Franke
Lehrstuhl für Fertigungsautomatisierung und Produktionssystematik (FAPS)
Involved external institutions
Ethiopia (ET)How to cite
APA:
Bezuneh, M.K., Tsegaw, A.A., Woldegiorgis, B.H., Bogale, T.M., Brossog, M., & Franke, J. (2025). Enhancing Mass Customization Using a Digital Twin: Review and Model Development. In Solomon Workneh Fanta, Mesfin Wogayehu Tenagashaw, Muluken Temsgen Tigabu, Ephrem Yetbarek Gedilu (Eds.), Sustainable Development Research in Manufacturing, Process Engineering, Green Infrastructure, and Water Resources. (pp. 125-142). Springer Science and Business Media Deutschland GmbH.
MLA:
Bezuneh, Mehari Kumilachew, et al. "Enhancing Mass Customization Using a Digital Twin: Review and Model Development." Sustainable Development Research in Manufacturing, Process Engineering, Green Infrastructure, and Water Resources. Ed. Solomon Workneh Fanta, Mesfin Wogayehu Tenagashaw, Muluken Temsgen Tigabu, Ephrem Yetbarek Gedilu, Springer Science and Business Media Deutschland GmbH, 2025. 125-142.
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