Introducing a gamification element in enterprise collaboration platforms: Only a flash in the pan or a lasting effect?

Stojko L, Lin L, Soucek R, Moser K, Koch M (2024)

Publication Type: Conference contribution

Publication year: 2024

Conference Proceedings Title: ECSCW 2024 Exploratory Papers and Notes

Event location: Rimini IT

DOI: 10.48340/ecscw2024_n08

Abstract

Enterprise collaboration platforms are expected to facilitate effective information exchange by supporting employee sociability, i.e., finding communication partners and building common ground. However, they often suffer from low user engagement requiring the implementation of additional design elements to encourage user participation. Though previous research found evidence for the effectiveness of introducing new features, in particular gamification elements, to such platforms, the question remains whether it represents more than a flash in the pan and creates some sustainable effects over time. Therefore, the current longitudinal quasi-experimental field study investigates the effectiveness of introducing one exemplary gamification element, a progress bar to encourage profile completion, as a new feature within a digital collaboration platform in a large public sector organization across time. We collected data before (t1 – t3) and after (t4 – t6) implementation of the progress bar. We analyzed the data using linear mixed-effects models, enabling the assessment of time effects and interaction effects of time and progress bar implementation. In fact, profile completion rates increases over time, and introducing a progress bar significantly impacted users’ profile completion behavior. More importantly, we found both short-term effects and, after an interim decline, a sustainable change in user behavior after the progress bar implementation over time. Thus, this study presents quantitative evidence of the long-term effectiveness of introducing a gamification element in enterprise collaboration platforms over time.

Authors with CRIS profile

Lin Lin Lehrstuhl für Psychologie, insbesondere Wirtschafts- und Sozialpsychologie Roman Soucek Lehrstuhl für Psychologie, insbesondere Wirtschafts- und Sozialpsychologie Klaus Moser Lehrstuhl für Psychologie, insbesondere Wirtschafts- und Sozialpsychologie

Involved external institutions

Universität der Bundeswehr München DE Germany (DE)

How to cite

APA:

Stojko, L., Lin, L., Soucek, R., Moser, K., & Koch, M. (2024). Introducing a gamification element in enterprise collaboration platforms: Only a flash in the pan or a lasting effect? In ECSCW 2024 Exploratory Papers and Notes. Rimini, IT.

MLA:

Stojko, Laura, et al. "Introducing a gamification element in enterprise collaboration platforms: Only a flash in the pan or a lasting effect?" Proceedings of the 22nd European Conference on Computer-Supported Cooperative Work, Rimini 2024.

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