Kirchner-Krath J (2023)
Publication Language: English
Publication Type: Thesis
Publication year: 2023
URI: https://uko.opus.hbz-nrw.de/frontdoor/index/index/docId/2435
With the increasing importance and urgency of climate change, companies are challenged to contribute to sustainable development, especially by younger generations. However, existing corporate contributions have been criticized as insufficient, which could be particularly caused by a lack of employee engagement in corporate sustainability. In this context, gamification has been proposed and increasingly investigated in recent years as a promising, innovative tool to motivate sustainable employee behaviors in the workplace. However, there are few studies and applicable gamification solutions that address more than one specific sustainability issue and thus take a holistic perspective on sustainable behaviors in the workplace. Moreover, previous research lacks a comprehensive understanding of how different gamification elements elicit specific psychological effects, how these manifest in behavioral changes, and how these, in turn, cumulatively result in measurable corporate outcomes. The path from gamification as ”input” to corporate sustainability as ”output” thus remains unexplored. This dissertation fills this gap by conceptualizing, designing, and evaluating a holistic gamified intervention that supports employees in various sustainable behaviors in their daily activities. The project uses a design science research approach that closely involves employees in the incremental development of the solution. As part of the iterative design process, this dissertation presents six studies to extend the theoretical understanding of gamification for sustainable employee behaviors. First, a comprehensive review of existing research on gamification for sustainable employee behavior is provided, analyzing gamification designs and results of previous studies and outlining an agenda for further research (Study 1). Theoretical foundations of research on gamification, serious games, and game-based learning (Study 2) and empirical design principles for gamification and persuasive systems (Study 3) are then systematically reviewed as a basis for the successful design of gamified applications. Subsequently, empirical studies explore employees’ motivations for sustainable behavior and illuminate their expectations for design features (Study 4), and identify contextual challenges and design dilemmas when implementing gamification in an organizational context (Study 5). Finally, a quantitative field study (Study 6) explores how different gamification designs influence sustainable employee behavior and corporate sustainability in organizations. Based on the findings, this dissertation presents a comprehensive framework of gamification for sustainable employee behavior that incorporates design, individual behavior, and organizational perspectives. Finally, building on these insights, it provides practical recommendations for designing gamification to encourage sustainable employee behavior at work.
APA:
Kirchner-Krath, J. (2023). Gamification for Sustainable Employee Behavior: A Design Science Research Study (Dissertation).
MLA:
Kirchner-Krath, Jeanine. Gamification for Sustainable Employee Behavior: A Design Science Research Study. Dissertation, 2023.
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