“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

Dwivedi YK, Kshetri N, Hughes L, Slade EL, Jeyaraj A, Kar AK, Baabdullah AM, Koohang A, Raghavan V, Ahuja M, Albanna H, Albashrawi MA, Al-Busaidi AS, Balakrishnan J, Barlette Y, Basu S, Bose I, Brooks L, Buhalis D, Carter L, Chowdhury S, Crick T, Cunningham SW, Davies GH, Davison RM, Dé R, Dennehy D, Duan Y, Dubey R, Dwivedi R, Edwards JS, Flavián C, Gauld R, Grover V, Hu MC, Janssen M, Jones P, Junglas I, Khorana S, Kraus S, Larsen KR, Latreille P, Laumer S, Malik FT, Mardani A, Mariani M, Mithas S, Mogaji E, Nord JH, O'Connor S, Okumus F, Pagani M, Pandey N, Papagiannidis S, Pappas IO, Pathak N, Pries-Heje J, Raman R, Rana NP, Rehm SV, Ribeiro-Navarrete S, Richter A, Rowe F, Sarker S, Stahl BC, Tiwari MK, van der Aalst W, Venkatesh V, Viglia G, Wade M, Walton P, Wirtz J, Wright R (2023)

Publication Type: Journal article

Publication year: 2023

Journal

Book Volume: 71

Article Number: 102642

DOI: 10.1016/j.ijinfomgt.2023.102642

Abstract

Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impacts for organisations, society, and individuals. Offering multi-disciplinary insight into some of these, this article brings together 43 contributions from experts in fields such as computer science, marketing, information systems, education, policy, hospitality and tourism, management, publishing, and nursing. The contributors acknowledge ChatGPT's capabilities to enhance productivity and suggest that it is likely to offer significant gains in the banking, hospitality and tourism, and information technology industries, and enhance business activities, such as management and marketing. Nevertheless, they also consider its limitations, disruptions to practices, threats to privacy and security, and consequences of biases, misuse, and misinformation. However, opinion is split on whether ChatGPT's use should be restricted or legislated. Drawing on these contributions, the article identifies questions requiring further research across three thematic areas: knowledge, transparency, and ethics; digital transformation of organisations and societies; and teaching, learning, and scholarly research. The avenues for further research include: identifying skills, resources, and capabilities needed to handle generative AI; examining biases of generative AI attributable to training datasets and processes; exploring business and societal contexts best suited for generative AI implementation; determining optimal combinations of human and generative AI for various tasks; identifying ways to assess accuracy of text produced by generative AI; and uncovering the ethical and legal issues in using generative AI across different contexts.

Authors with CRIS profile

Additional Organisation(s)

Involved external institutions

Symbiosis Institute of Business Management India (IN) Roskilde University (RUC) Denmark (DK) Microsoft Corporation United States (USA) (US) University of Agder / Universitetet i Agder / Agderin yliopisto Norway (NO) Newcastle University United Kingdom (GB) National Institute of Industrial Engineering (NITIE) India (IN) University of Central Florida (UCF) United States (USA) (US) University of Manchester United Kingdom (GB) Oklahoma State University United States (USA) (US) University of Greenwich United Kingdom (GB) University of South Florida (USF) United States (USA) (US) Worcester Polytechnic Institute (WPI) United States (USA) (US) University of Strathclyde United Kingdom (GB) Swansea University United Kingdom (GB) Toulouse Business School (TBS) / École Supérieure de Commerce de Toulouse France (FR) University of New South Wales (UNSW) Australia (AU) Bournemouth University United Kingdom (GB) University of Sheffield United Kingdom (GB) Indian Institute of Management Ahmedabad (IIMA) / આઇ.આઇ.એમ. અમદાવાદ India (IN) Fore School of Management India (IN) University of Virginia (UVA) United States (USA) (US) National University of Singapore (NUS) Singapore (SG) Capgemini United Kingdom (GB) IMD - International Institute for Management Development Switzerland (CH) University of Portsmouth United Kingdom (GB) Virginia Polytechnic Institute and State University (VirginiaTech) United States (USA) (US) University of Nottingham United Kingdom (GB) Laboratoire d'Économie et de Management Nantes-Atlantique (LEMNA) France (FR) Victoria University of Wellington New Zealand (NZ) ESIC Business & Marketing School Spain (ES) EM Strasbourg Business School / Ecole de Management Strasbourg Business School France (FR) University of Colorado at Boulder United States (USA) (US) Free University of Bozen - Bolzano Italy (IT) College of Charleston (CofC) United States (USA) (US) Universidad de Zaragoza Spain (ES) University of Bedfordshire United Kingdom (GB) Montpellier Business School / Ecole Supérieure de Commerce de Montpellier France (FR) National Institute of Technology, Tiruchirappalli (NIT Trichy) India (IN) Sultan Qaboos University / جامعة السلطان قابوس Oman (OM) Northumbria University United Kingdom (GB) University of Louisville (UofL) United States (USA) (US) NIIT Limited India (IN) Middle Georgia State University United States (USA) (US) Indian Institute of Technology (IIT), Delhi India (IN) Wright State University United States (USA) (US) University of North Carolina at Greensboro United States (USA) (US) Rheinisch-Westfälische Technische Hochschule (RWTH) Aachen Germany (DE) SKEMA Business School France (FR) Delft University of Technology (TU Delft) Netherlands (NL) National Tsing Hua University (NTHU) Taiwan (TW) University of Arkansas United States (USA) (US) University of Otago New Zealand (NZ) Prin. L. N. Welingkar Institute of Management Development and Research India (IN) Indian Institute of Management Bangalore (IIMB) India (IN) City University of Hong Kong (CityU) China (CN) King Fahd University of Petroleum and Minerals (KFUPM) Saudi Arabia (SA) University of Bristol United Kingdom (GB) Aston University United Kingdom (GB) King Abdulaziz University (KAU) / جامعة الملك عبد العزيز Saudi Arabia (SA)

How to cite

APA:

Dwivedi, Y.K., Kshetri, N., Hughes, L., Slade, E.L., Jeyaraj, A., Kar, A.K.,... Wright, R. (2023). “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy. International Journal of Information Management, 71. https://dx.doi.org/10.1016/j.ijinfomgt.2023.102642

MLA:

Dwivedi, Yogesh K., et al. "“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy." International Journal of Information Management 71 (2023).

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