Political advertising - good or bad? The heterogeneity of U.S. research findings and their limited validity for Europe.

Holtz-Bacha C (2022)

Publication Language: English

Publication Type: Book chapter / Article in edited volumes

Publication year: 2022

Publisher: Nomos

Edited Volumes: Questions of communicative change and continuity. In memory of Wolfram Peiser.

City/Town: Baden-Baden

Pages Range: 208-222

ISBN: 978-3-8487-8402-8

Authors with CRIS profile

Christina Holtz-Bacha Chair of Communication

How to cite

APA:

Holtz-Bacha, C. (2022). Political advertising - good or bad? The heterogeneity of U.S. research findings and their limited validity for Europe. In Benjamin Krämer & Philipp Müller (Eds.), Questions of communicative change and continuity. In memory of Wolfram Peiser. (pp. 208-222). Baden-Baden: Nomos.

MLA:

Holtz-Bacha, Christina. "Political advertising - good or bad? The heterogeneity of U.S. research findings and their limited validity for Europe." Questions of communicative change and continuity. In memory of Wolfram Peiser. Ed. Benjamin Krämer & Philipp Müller, Baden-Baden: Nomos, 2022. 208-222.

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