The impact of mass-media campaigns on physical activity: a review of reviews through a policy lens
Den Braver NR, Bengoechea EG, Messing S, Kelly L, Schoonmade LJ, Volf K, Zukowska J, Gelius P, Forberger S, Woods CB, Lakerveld J (2022)
Publication Type: Journal article
Publication year: 2022
Journal
Book Volume: 32
Pages Range: iv71-iv83
Issue: Supplement_4
Abstract
Background
This review of reviews aimed to: (1) summarize the evidence from published reviews on the effectiveness of mass-media campaigns to promote physical activity (PA) or PA-related determinants (intermediate psychological and proximal outcomes) and (2) to identify policy-relevant recommendations related to successful PA campaigns.
Methods
An extensive literature search was performed on 1 March 2021. Reviews that evaluated the impact of campaigns on distal (e.g. PA) and/or proximal outcomes of PA (awareness, knowledge, etc.) and that targeted the general population or subsets were included. Quality of reviews was assessed using the AMSTAR-2 tool. Policy-relevant recommendations were systematically derived and synthesized and formulated as good practice statements. A protocol was registered beforehand (ID: CRD42021249184).
Results
A total of 1915 studies were identified, of which 22 reviews were included. The most consistent evidence was found for the effectiveness of mass-media campaigns on proximal outcomes, while the evidence for distal outcomes was mixed. Good practice statements were derived: (1) to achieve behaviour change, mass-media is an important component of larger, multilevel and multicomponent strategies; (2) mass-media strategies should be coordinated and aligned at local- and national-level and be sustained, monitored and resourced at these levels and (3) media should be tailored to reduce socioeconomic inequalities.
Conclusions
Mass-media can play an important role in the promotion of PA. In general, evidence was more inconsistent for effectiveness on distal outcomes than for proximal outcomes. Policy-relevant recommendations include that mass-media strategies should be resourced, coordinated, aligned, sustained, monitored and evaluated on the local and national level.
Authors with CRIS profile
Sven Messing
Lehrstuhl für Sportwissenschaft mit dem Schwerpunkt Bewegung und Gesundheit
Peter Gelius
Lehrstuhl für Sportwissenschaft mit dem Schwerpunkt Bewegung und Gesundheit
Involved external institutions
Amsterdam University Medical Centers (Amsterdam UMC) / Amsterdam Universitair Medische Centra
Netherlands (NL)
Leibniz-Institut für Präventionsforschung und Epidemiologie - BIPS GmbH
Germany (DE)
Gdańsk University of Technology (GUT) / Politechnika Gdańska
Poland (PL)
University of Limerick
Ireland (IE)
Vrije Universiteit Amsterdam (VU) / University Amsterdam
Netherlands (NL)
Netherlands (NL)
Leibniz-Institut für Präventionsforschung und Epidemiologie - BIPS GmbH
Germany (DE)
Gdańsk University of Technology (GUT) / Politechnika Gdańska
Poland (PL)
University of Limerick
Ireland (IE)
Vrije Universiteit Amsterdam (VU) / University Amsterdam
Netherlands (NL)
How to cite
APA:
Den Braver, N.R., Bengoechea, E.G., Messing, S., Kelly, L., Schoonmade, L.J., Volf, K.,... Lakerveld, J. (2022). The impact of mass-media campaigns on physical activity: a review of reviews through a policy lens. European Journal of Public Health, 32, iv71-iv83. https://dx.doi.org/10.1093/eurpub/ckac085
MLA:
Den Braver, Nicolette R., et al. "The impact of mass-media campaigns on physical activity: a review of reviews through a policy lens." European Journal of Public Health 32 (2022): iv71-iv83.
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