Strategy Follows the Structure of Artificial Intelligence

Ferras-Hernandez X, Nylund P, Brem A (2022)

Publication Type: Journal article

Publication year: 2022

Journal

IEEE Engineering Management Review Institute of Electrical and Electronics Engineers

Book Volume: 50

Pages Range: 17-19

Journal Issue: 3

DOI: 10.1109/EMR.2022.3188996

Abstract

The evermore unrelated strategies of big tech are explained by a need to stay ahead of the breakneck speed of technological progress. This requires building a strategy on a multipurpose structure. Increasingly, this structure is formed by elements related to artificial intelligence (AI). The immense range of AI applications enables unprecedentedly broad strategies and sets previously diverse firms like Google and Amazon to compete in a converging and increasingly complex ecosystem.

Authors with CRIS profile

Petra Nylund Lehrstuhl für Technologiemanagement

Involved external institutions

Ramon Llull University ES Spain (ES) Universität Stuttgart DE Germany (DE)

How to cite

APA:

Ferras-Hernandez, X., Nylund, P., & Brem, A. (2022). Strategy Follows the Structure of Artificial Intelligence. IEEE Engineering Management Review, 50(3), 17-19. https://dx.doi.org/10.1109/EMR.2022.3188996

MLA:

Ferras-Hernandez, Xavier, Petra Nylund, and Alexander Brem. "Strategy Follows the Structure of Artificial Intelligence." IEEE Engineering Management Review 50.3 (2022): 17-19.

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