How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments

Maier L, Palcu J, Schreier M, Baccarella C, Voigt KI (2022)

Publication Type: Conference contribution, Conference Contribution

Publication year: 2022

Event location: Vancouver, Canada

Authors with CRIS profile

Lukas Maier Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Involved external institutions

Wirtschaftsuniversität Wien (WU) AT Austria (AT)

How to cite

APA:

Maier, L., Palcu, J., Schreier, M., Baccarella, C., & Voigt, K.-I. (2022). How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments. In Proceedings of the Behavioral Insights into Business for Social Good (BIBSG) Conference. Vancouver, Canada.

MLA:

Maier, Lukas, et al. "How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments." Proceedings of the Behavioral Insights into Business for Social Good (BIBSG) Conference, Vancouver, Canada 2022.

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