Digitizing Grocery Retailing: The Role of Emerging Technologies in the Value Chain

Weyer J, Tiberius V, Bican P, Kraus S (2021)

Publication Type: Journal article

Publication year: 2021

Journal

International Journal of Innovation and Technology Management World Scientific

Article Number: 2050058

DOI: 10.1142/S0219877020500583

Abstract

Multiple emerging technologies both threaten grocers and offer them attractive opportunities to enhance their value propositions, improve processes, reduce costs, and therefore generate competitive advantages. Among the variety of technological innovations and considering the scarcity of resources, it is unclear which technologies to focus on and where to implement them in the value chain. To develop the most probable technology forecast that addresses the application of emerging technologies in the grocery value chain within the current decade, we conduct a two-stage Delphi study. Our results suggest a high relevance of almost all technologies. The panel is only skeptical about three specific projections. As a consequence, grocers are advised to build up knowledge regarding the application of these technologies in the most promising areas of their value chain. © 2020 World Scientific Publishing Company.

Authors with CRIS profile

Peter Bican Lehrstuhl für Technologiemanagement

Involved external institutions

Universität Potsdam DE Germany (DE) Free University of Bozen - Bolzano IT Italy (IT) VDI/VDE Innovation + Technik GmbH DE Germany (DE)

How to cite

APA:

Weyer, J., Tiberius, V., Bican, P., & Kraus, S. (2021). Digitizing Grocery Retailing: The Role of Emerging Technologies in the Value Chain. International Journal of Innovation and Technology Management. https://dx.doi.org/10.1142/S0219877020500583

MLA:

Weyer, Julia, et al. "Digitizing Grocery Retailing: The Role of Emerging Technologies in the Value Chain." International Journal of Innovation and Technology Management (2021).

BibTeX: Download