Social Networking Site Use Resumption: A Model of Return Migration

Maier C, Laumer S, Thatcher JB, Heshan S, Weinert C, Weitzel T (2020)

Publication Language: English

Publication Type: Journal article, Online publication

Publication year: 2020

Journal

Journal of the Association For Information Systems

URI: https://www.uni-bamberg.de/isdl/veroeffentlichungen/preprint-manuskripte/

Abstract

This research explains why individuals resume using social networking sites (SNSs) after quitting using them. Drawing on return migration theory, we developed a theory-driven model of SNS resumption, which includes two novel antecedents of SNS resumption behavior: non-use-related dissatisfaction and use-related satisfaction. We also hypothesize that dispositional resistance to change moderates the impact of non-use-related dissatisfaction and use-related satisfaction on resumption. We used a mixedmethod approach to refine and evaluate the research model. Study 1 uses the critical incident method to identify SNS specific antecedents of non-use-related satisfaction and use-related satisfaction, allowing us to refine the research model. Study 2 uses structural equation modelling to evaluate our research model using two three-wave surveys: one with recent ex-users who recently decided to stop using and to delete their profile on Facebook and one with long-standing ex-users who had stopped using and deleted their profile on Facebook a long time ago. We found support for most relationships in our model: non-use-related dissatisfaction and use-related satisfaction drive resumption intentions and dispositional resistance moderates these relationships. Furthermore, we found that the time elapsed since users discontinued Facebook moderated these relationships such that the effect of non-use-related dissatisfaction on resumption intention is stronger for recent ex-users and the one of use-related satisfaction stronger for long-standing ex-users. Our findings advance understanding of resumption, an understudied behavior of the IT lifecycle and IT use and acceptance research.

Authors with CRIS profile

Sven Laumer Schöller Endowed Chair for Information Systems (Digitalization in Business and Society)

Involved external institutions

Otto-Friedrich-Universität Bamberg DE Germany (DE) University of Oklahoma US United States (USA) (US) Temple University US United States (USA) (US)

How to cite

APA:

Maier, C., Laumer, S., Thatcher, J.B., Heshan, S., Weinert, C., & Weitzel, T. (2020). Social Networking Site Use Resumption: A Model of Return Migration. Journal of the Association For Information Systems.

MLA:

Maier, Christian, et al. "Social Networking Site Use Resumption: A Model of Return Migration." Journal of the Association For Information Systems (2020).

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