Consumers' consciousness of health-friendly products and services and its association with sociodemographic characteristics and health status: a cross-sectional survey of the South Korean population
Yun YH, Sim JA, Kim Y, Lee S, Kim KN (2020)
Publication Type: Journal article
Publication year: 2020
Journal
Book Volume: 10
Pages Range: e035591-
Journal Issue: 6
DOI: 10.1136/bmjopen-2019-035591
Abstract
OBJECTIVES: To identify consumers' consciousness of health-friendly products and services (consumer reaction, purchase intention and willingness to pay more) and its association with sociodemographic characteristics and multidimensional health status. METHODS: From March to May 2018, we administered questionnaires to 1200 individuals from the general Korean population asking about their perception of health-friendly labels, and if they would purchase such labelled products (foods, pharmaceuticals, etc) and services (purifying water, preventing air pollution, etc) at extra cost. RESULTS: The participants placed a high value on the importance of mental, social, spiritual and physical health factors in terms of the company's products and services with a score of about 8 out of 10 (range, 7.74-8.33). Most respondents (72.4%) said that they were interested in adopting health-friendly labels. When a health-friendly label is introduced (such as one by the Business for Social Responsiveness), 65.1% of the respondents said that they intended to purchase the product or service, while 6.8% said that they did not and 75.0% said that they were willing to pay extra for the health-friendly product or service. Multivariate logistic regression models showed urban residence, high education level and good social health to be significantly associated with positive attitudes towards health-friendly labels. People with high income, no religion or normal weight were more likely to say that they intend to purchase products and services with health-friendly labels. They also had a more positive attitude towards paying more for such products and services, as did people with good spiritual health. CONCLUSION: This study provides data that illustrate the importance of health-friendly products and services to the general population and companies.
Authors with CRIS profile
Involved external institutions
Seoul National University (SNU) / 서울대학교
Korea, Republic of (KR)
University of Wisconsin - Madison
United States (USA) (US)
Korea, Republic of (KR)
University of Wisconsin - Madison
United States (USA) (US)
How to cite
APA:
Yun, Y.H., Sim, J.A., Kim, Y., Lee, S., & Kim, K.N. (2020). Consumers' consciousness of health-friendly products and services and its association with sociodemographic characteristics and health status: a cross-sectional survey of the South Korean population. BMJ Open, 10(6), e035591-. https://dx.doi.org/10.1136/bmjopen-2019-035591
MLA:
Yun, Young Ho, et al. "Consumers' consciousness of health-friendly products and services and its association with sociodemographic characteristics and health status: a cross-sectional survey of the South Korean population." BMJ Open 10.6 (2020): e035591-.
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