Does Applying Design Thinking Result in Better New Product Concepts than a Traditional Innovation Approach? An Experimental Comparison Study

Meinel M, Eismann T, Baccarella C, Fixson SK, Voigt KI (2020)

Publication Type: Journal article

Publication year: 2020

Journal

European Management Journal Wiley-Blackwell

DOI: 10.1016/j.emj.2020.02.002

Authors with CRIS profile

Martin Meinel Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Tobias Eismann Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Involved external institutions

Babson College US United States (USA) (US)

How to cite

APA:

Meinel, M., Eismann, T., Baccarella, C., Fixson, S.K., & Voigt, K.-I. (2020). Does Applying Design Thinking Result in Better New Product Concepts than a Traditional Innovation Approach? An Experimental Comparison Study. European Management Journal. https://doi.org/10.1016/j.emj.2020.02.002

MLA:

Meinel, Martin, et al. "Does Applying Design Thinking Result in Better New Product Concepts than a Traditional Innovation Approach? An Experimental Comparison Study." European Management Journal (2020).

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