The value of mass-customized products. Exploring its peculiarities for business customers

Grafmüller L, Habicht H (2016)

Publication Type: Conference contribution

Publication year: 2016

Authors with CRIS profile

Leontin Grafmüller Chair of Information Systems I, Innovation and Value Creation

Involved external institutions

HHL Leipzig Graduate School of Management DE Germany (DE)

How to cite

APA:

Grafmüller, L., & Habicht, H. (2016). The value of mass-customized products. Exploring its peculiarities for business customers. In Proceedings of the 7th International Conference on Mass Customization and Personalization in Central Europe.

MLA:

Grafmüller, Leontin, and Hagen Habicht. "The value of mass-customized products. Exploring its peculiarities for business customers." Proceedings of the 7th International Conference on Mass Customization and Personalization in Central Europe 2016.

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