Stichwortbeitrag "awareness set", "cause-related marketing, "cobranding", "consideration set", "corporate social responsibility", "lead user", "Marktsegmentierung", "Positionierung", "Präferenzbildung", "processed set"

Koschate-Fischer N, Liebetrau J, Wolframm C (2019)

Publication Type: Book chapter / Article in edited volumes

Publication year: 2019

Publisher: Hans Huber Verlag

Edited Volumes: Dorsch-Lexikon der Psychologie

Series: online first

City/Town: Bern

Book Volume: 19

Authors with CRIS profile

Nicole Koschate-Fischer GfK-Lehrstuhl für Marketing Intelligence Jennifer Liebetrau GfK-Lehrstuhl für Marketing Intelligence Christiane Wolframm GfK-Lehrstuhl für Marketing Intelligence

How to cite

APA:

Koschate-Fischer, N., Liebetrau, J., & Wolframm, C. (2019). Stichwortbeitrag "awareness set", "cause-related marketing, "cobranding", "consideration set", "corporate social responsibility", "lead user", "Marktsegmentierung", "Positionierung", "Präferenzbildung", "processed set". In Martin Wirtz (Eds.), Dorsch-Lexikon der Psychologie. Bern: Hans Huber Verlag.

MLA:

Koschate-Fischer, Nicole, Jennifer Liebetrau, and Christiane Wolframm. "Stichwortbeitrag "awareness set", "cause-related marketing, "cobranding", "consideration set", "corporate social responsibility", "lead user", "Marktsegmentierung", "Positionierung", "Präferenzbildung", "processed set"." Dorsch-Lexikon der Psychologie. Ed. Martin Wirtz, Bern: Hans Huber Verlag, 2019.

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