Intermediating R&D and Marketing Value Creation by Open Innovation
Wang S, Chen J, Xie F (2011)
Publication Language: English
Publication Type: Conference contribution, Conference Contribution
Publication year: 2011
Publisher: IEEE
City/Town: Piscataway, United States
Pages Range: 1170-1174
Conference Proceedings Title: Proceedings of IEEE International Conference on Industrial Engineering and Engineering Management
Event location: Singapore
ISBN: 9781457707391
URI: https://ieeexplore.ieee.org/document/6118099
DOI: 10.1109/IEEM.2011.6118099
Abstract
Based on the open innovation theory the paper explores several notable enterprises' behavior from high-tech products to service providers, and by comparing and contrasting the use of the service-based organizations and external R&D-related activities in companies at home and abroad, it pointed out how an eco-community or commercial system can make it possible for the firms looking for service and business to accomplish the external R&D-related activities and marketing objectives. And by discussing the panel data of R&D expenditure of companies in China, the paper analyses what kind of strategy and effort should be taken for attract the complement resources from OI eco-community, especially by the firms' appetite survey for OI process, it can be seen that inexorable R&D and marketing service make social technology more important over time in some developing economies which make the subject area of service and relationships a particularly important one for marketing value creation.
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APA:
Wang, S., Chen, J., & Xie, F. (2011). Intermediating R&D and Marketing Value Creation by Open Innovation. In IEEE Computer Society (Eds.), Proceedings of IEEE International Conference on Industrial Engineering and Engineering Management (pp. 1170-1174). Singapore, SG: Piscataway, United States: IEEE.
MLA:
Wang, Shu, Jin Chen, and Fang Xie. "Intermediating R&D and Marketing Value Creation by Open Innovation." Proceedings of the IEEE International Conference on Industrial Engineering and Engineering Management, Singapore Ed. IEEE Computer Society, Piscataway, United States: IEEE, 2011. 1170-1174.
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