Customer Referral Programs: How Demographic Similarity, Risk Profile of the Product, and Referral Channels Influence Referral Success

Musiol A, Steul-Fischer M, Pescher C (2019)

Publication Language: English

Publication Type: Book chapter / Article in edited volumes

Publication year: 2019

Edited Volumes: NA – Advances in Consumer Research

Book Volume: 47

Pages Range: 778-779

Authors with CRIS profile

Andreas Musiol Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing Martina Steul-Fischer Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing Christian Pescher Juniorprofessur für Digitales Marketing

How to cite

APA:

Musiol, A., Steul-Fischer, M., & Pescher, C. (2019). Customer Referral Programs: How Demographic Similarity, Risk Profile of the Product, and Referral Channels Influence Referral Success. In NA – Advances in Consumer Research. (pp. 778-779).

MLA:

Musiol, Andreas, Martina Steul-Fischer, and Christian Pescher. "Customer Referral Programs: How Demographic Similarity, Risk Profile of the Product, and Referral Channels Influence Referral Success." NA – Advances in Consumer Research. 2019. 778-779.

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