Valuating and Pricing of Vehicle Generated Data as a Marketable Product in the Automotive Industry

Conference contribution
(Original article)


Publication Details

Author(s): Bodendorf F, Meissner T, Franke J
Editor(s): Murata Y, Menouar H
Publisher: ThinkMind (TM) Digital Library
Publication year: 2019
Conference Proceedings Title: Vehicular 2019: The Eighth International Conference on Advances in Vehicular Systems, Technologies and Applications
Pages range: 16-21
ISBN: 978-1-61208-720-7
ISSN: 2327-2058
Language: English


Abstract

Data-driven business models
play a significant role in the digital transformation of traditional
value-added industries. More and more existing and potential partners of
automobile manufacturers show interest in the vehicle data generated by their
products. However, there is still no monetary value assessment to support
decisions regarding the release of data. Traditional pricing approaches for
material goods are based on cost, margin, and volume. However, these bottom-up
calculation approaches are not applicable to digital goods. The background to
this is, among other things, the uncertainty about the potential sales volume,
the difficulty of cost splitting,and the high cost degression per unit of digital goods.

This paper provides decision support for selling data to third parties as an
intangible product. It introduces a concept that allows to value data generated
by a motor vehicle in order to determine potential prospects and prices for
sale. The evaluation model developed supports the car manufacturer's
negotiating position towards potential data buyers. 





FAU Authors / FAU Editors

Bodendorf, Frank
Lehrstuhl für Fertigungsautomatisierung und Produktionssystematik
Franke, Jörg Prof. Dr.-Ing.
Lehrstuhl für Fertigungsautomatisierung und Produktionssystematik


How to cite

APA:
Bodendorf, F., Meissner, T., & Franke, J. (2019). Valuating and Pricing of Vehicle Generated Data as a Marketable Product in the Automotive Industry. In Murata Y, Menouar H (Eds.), Vehicular 2019: The Eighth International Conference on Advances in Vehicular Systems, Technologies and Applications (pp. 16-21). Rom, IT: ThinkMind (TM) Digital Library.

MLA:
Bodendorf, Frank, Tobias Meissner, and Jörg Franke. "Valuating and Pricing of Vehicle Generated Data as a Marketable Product in the Automotive Industry." Proceedings of the The Eighth International Conference on Advances in Vehicular Systems, Technologies and Applications VEHICULAR 2019, Rom Ed. Murata Y, Menouar H, ThinkMind (TM) Digital Library, 2019. 16-21.

BibTeX: 

Last updated on 2019-17-07 at 16:45