Valuating and Pricing of Vehicle Generated Data as a Marketable Product in the Automotive Industry

Bodendorf F, Meissner T, Franke J (2019)

Publication Language: English

Publication Type: Conference contribution, Original article

Publication year: 2019

Publisher: ThinkMind (TM) Digital Library

Pages Range: 16-21

Conference Proceedings Title: Vehicular 2019: The Eighth International Conference on Advances in Vehicular Systems, Technologies and Applications

Event location: Rom IT

ISBN: 978-1-61208-720-7

URI: http://thinkmind.org/index.php?view=instance&instance=VEHICULAR+2019

Open Access Link: http://thinkmind.org/index.php?view=instance&instance=VEHICULAR+2019

Abstract

Data-driven business models play a significant role in the digital transformation of traditional value-added industries. More and more existing and potential partners of automobile manufacturers show interest in the vehicle data generated by their products. However, there is still no monetary value assessment to support decisions regarding the release of data. Traditional pricing approaches for material goods are based on cost, margin, and volume. However, these bottom-up calculation approaches are not applicable to digital goods. The background to this is, among other things, the uncertainty about the potential sales volume, the difficulty of cost splitting,and the high cost degression per unit of digital goods.
This paper provides decision support for selling data to third parties as an intangible product. It introduces a concept that allows to value data generated by a motor vehicle in order to determine potential prospects and prices for sale. The evaluation model developed supports the car manufacturer's negotiating position towards potential data buyers. 


Authors with CRIS profile

Frank Bodendorf Lehrstuhl für Fertigungsautomatisierung und Produktionssystematik Jörg Franke Lehrstuhl für Fertigungsautomatisierung und Produktionssystematik

How to cite

APA:

Bodendorf, F., Meissner, T., & Franke, J. (2019). Valuating and Pricing of Vehicle Generated Data as a Marketable Product in the Automotive Industry. In Murata Y, Menouar H (Eds.), Vehicular 2019: The Eighth International Conference on Advances in Vehicular Systems, Technologies and Applications (pp. 16-21). Rom, IT: ThinkMind (TM) Digital Library.

MLA:

Bodendorf, Frank, Tobias Meissner, and Jörg Franke. "Valuating and Pricing of Vehicle Generated Data as a Marketable Product in the Automotive Industry." Proceedings of the The Eighth International Conference on Advances in Vehicular Systems, Technologies and Applications VEHICULAR 2019, Rom Ed. Murata Y, Menouar H, ThinkMind (TM) Digital Library, 2019. 16-21.

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