User-centric innovations in new product development — systematic identification of lead users harnessing interactive and collaborative online-tools

Bilgram V, Brem A, Voigt KI (2019)

Publication Type: Book chapter / Article in edited volumes

Publication year: 2019

Publisher: World Scientific Publishing Co.

Edited Volumes: Managing Innovation: Understanding and Motivating Crowds

Series: Series on Technology Management

Pages Range: 173-212

DOI: 10.1142/9781786346490_0007

Abstract

Corporate innovation management geared to long-term success calls for a strategy to grow innovations into a substantial competitive advantage. This, however, coincides with an enormous failure-rate at the market, especially in the field of breakthrough innovations. Hence, in recent times, companies are trying to alleviate the risk of lacking user-acceptance through opening their innovation processes to external actors, particularly customers. The method of integrating lead users is determined by the effective and systematic identification of leading-edge customers, which is considered to be a critical phase within this approach. With the arrival of Web 2.0 applications, there is a huge potential to improve these selection processes. Our research into online communities and weblogs scrutinised the search criteria in an online environment and revealed the following characteristics as crucial factors for the online identification of lead users: being ahead of a market trend, high expected benefits, user expertise and motivation, extreme user needs as well as opinion leadership and an online commitment.

Authors with CRIS profile

Alexander Brem Lehrstuhl für Technologiemanagement Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Involved external institutions

HYVE AG DE Germany (DE)

How to cite

APA:

Bilgram, V., Brem, A., & Voigt, K.-I. (2019). User-centric innovations in new product development — systematic identification of lead users harnessing interactive and collaborative online-tools. In Alexander Brem, Joe Tidd, Tugrul Daim (Eds.), Managing Innovation: Understanding and Motivating Crowds. (pp. 173-212). World Scientific Publishing Co..

MLA:

Bilgram, Volker, Alexander Brem, and Kai-Ingo Voigt. "User-centric innovations in new product development — systematic identification of lead users harnessing interactive and collaborative online-tools." Managing Innovation: Understanding and Motivating Crowds. Ed. Alexander Brem, Joe Tidd, Tugrul Daim, World Scientific Publishing Co., 2019. 173-212.

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