The role of reciprocity in the creation of reputation

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Details zur Publikation

Autorinnen und Autoren: Abraham M, Damelang A, Grimm V, Neeß C, Seebauer M
Jahr der Veröffentlichung: 2019
Sprache: Englisch


Abstract

Although reputation has been shown to solve problems of information and
opportunism in business relationships, knowledge about the emergence of
reputation in business relationships beyond the internet is considerably
scarcer. In this paper, we argue that a norm of reciprocity
is a major driver for information transfer in social and economic systems. A
social norm to return the favors that are given by others will enhance the flow
of information about potential exchange partners. We distinguish between direct
and generalized reciprocity and argue that both may foster the flow of
information about exchange partners in economic systems. Moreover, we examine
the interdependency between competition and reciprocity. Our empirical evidence
is based on a laboratory experiment with students and a field experiment with
240 managers of a German business cluster. Our results show that direct
reciprocity, in particular, is a major driver for the transmission of
reputational information to third parties. Moreover, transmission costs and
competition reduce the willingness to produce information in an exchange
system.


FAU-Autorinnen und Autoren / FAU-Herausgeberinnen und Herausgeber

Abraham, Martin Prof. Dr.
Lehrstuhl für Soziologie und Empirische Sozialforschung (Schwerpunkt Arbeitsmarktsoziologie)
Damelang, Andreas Dr.
Lehrstuhl für Soziologie und Empirische Sozialforschung (Schwerpunkt Arbeitsmarktsoziologie)
Grimm, Veronika Prof. Dr.
Lehrstuhl für Volkswirtschaftslehre, insbesondere Wirtschaftstheorie
Neeß, Christina Dr.
Lehrstuhl für Empirische Wirtschaftssoziologie
Seebauer, Michael Dr.
Lehrstuhl für Volkswirtschaftslehre, insbesondere Wirtschaftstheorie


Zitierweisen

APA:
Abraham, M., Damelang, A., Grimm, V., Neeß, C., & Seebauer, M. (2019). The role of reciprocity in the creation of reputation.

MLA:
Abraham, Martin, et al. The role of reciprocity in the creation of reputation. 2019.

BibTeX: 

Zuletzt aktualisiert 2019-10-04 um 21:38