Creativity on demand – how to plan and execute successful innovation workshops

Unveröffentlicht / Preprint

Details zur Publikation

Autor(en): Brem A
Jahr der Veröffentlichung: 2019


Creativity workshops are a common way of involving employees and other stakeholders in innovative endeavors. However, not much is known about how to successfully plan and execute such innovation workshops, especially for people with no specific expertise in this field. This article introduces a creativity workshop setup, which can serve as a blueprint for different kinds of workshops where the creation of novel ideas is the goal. In order to achieve this, a basic distinction of creativity techniques is provided, as well as a structured overview of a creativity workshop implementation structure and time plan. The article closes by identifying typical mental barriers for decision makers that should be taken into consideration when planning such workshops.

FAU-Autoren / FAU-Herausgeber

Brem, Alexander Prof. Dr.
Lehrstuhl für Technologiemanagement

Zuletzt aktualisiert 2019-02-02 um 09:31