Outfit Browser - An image-data-driven user interface for self-service systems in fashion stores

Journal article


Publication Details

Author(s): Piazza A, Zagel C, Huber S, Hille M, Bodendorf F
Journal: Procedia Manufacturing
Publication year: 2015
Volume: 3
Pages range: 3521-3528
ISSN: 2351-9789


Abstract

Consumers are overwhelmed with products in retail and online environments. Research shows that this choice-overload often leads to consumer dissatisfaction. As a consequence, assistive consumer technologies are needed to support decision making. Taking the fashion industry as an example, a common approach is to offer online services or self-service terminals that allow consumers to filter the product range according to their preferences. Nevertheless, this option is only applicable when the consumer is aware of his/her actual preferences. The inspiration phase is a neglected area of research that offers huge potential for the development of new services to support the consumers in the buying process. This paper introduces the concept and prototype of a novel consumer interface for intuitively browsing a fashion product range based on visual preferences. In addition to an online version of the service a terminal for usage in retail stores is presented. The key idea of the visual interface is to position a selected fashion product in the middle of the screen and similar products in the surrounding environment comparable to terms in a tag cloud. The outer area of the virtual presentation shows products with a higher degree of dissimilarity. By selecting one of them the visualization rearranges. In the solution presented, product similarity is mainly based on visual features (e.g., brightness, color temperature, color values) which are extracted from product images. Finally, the functional as well as the hedonic value of the new approach are evaluated by a preliminary user study. (C) 2015 The Authors. Published by Elsevier B.V.


FAU Authors / FAU Editors

Bodendorf, Freimut Prof. Dr.
Lehrstuhl für Wirtschaftsinformatik, insbesondere im Dienstleistungsbereich
Hille, Matthias
Lehrstuhl für Wirtschaftsinformatik, insbesondere im Dienstleistungsbereich
Huber, Sebastian
Lehrstuhl für Wirtschaftsinformatik, insbesondere im Dienstleistungsbereich
Piazza, Alexander
Lehrstuhl für Wirtschaftsinformatik, insbesondere im Dienstleistungsbereich
Zagel, Christian
Lehrstuhl für Wirtschaftsinformatik, insbesondere im Dienstleistungsbereich


How to cite

APA:
Piazza, A., Zagel, C., Huber, S., Hille, M., & Bodendorf, F. (2015). Outfit Browser - An image-data-driven user interface for self-service systems in fashion stores. Procedia Manufacturing, 3, 3521-3528. https://dx.doi.org/10.1016/j.promfg.2015.07.686

MLA:
Piazza, Alexander, et al. "Outfit Browser - An image-data-driven user interface for self-service systems in fashion stores." Procedia Manufacturing 3 (2015): 3521-3528.

BibTeX: 

Last updated on 2019-29-03 at 08:23