Do we behave based on our implicit attitudes? Proposing a research model and an experimental study to investigate their influence on behavioral intentions
Weinert C, Maier C, Laumer S (2015)
Publication Language: English
Publication Type: Conference contribution, Conference Contribution
Publication year: 2015
Series: Proceedings of the 23rd European Conference on Information Systems (ECIS)
Conference Proceedings Title: Proceedings of the 23rd European Conference on Information Systems (ECIS)
Event location: Münster, Germany
ISBN: 978-3-00-050284-2
Abstract
Attitudes are one of the three most-frequently studied independent variables to explain user behavior. However, although psychological literature distinguishes between explicit and implicit attitudes, most of the investigations in the research stream of IS acceptance and usage have a pure focus on explicit attitudes and do not consider implicit attitudes. Explicit and implicit attitudes can be contradictory and both might predict behavioral intention. Therefore, the present research-in-progress focuses on closing the research gap of refraining to differentiate attitudes in explicit and implicit attitudes and hence examining the influence of implicit attitudes on user behavior. Based on the Implicit Association Test (IAT) and surveys, we propose an experimental setting that measures explicit and implicit attitudes to validate the research model. The proposed research might contribute to the research stream of IS acceptance and usage by better predicting behavioral intentions by also considering implicit attitudes. Future results might explain distorted predictions of behavior and reduce the intention behavior gap. Furthermore, the present research-in-progress introduces a suitable method to measure implicit attitudes.
Authors with CRIS profile
Involved external institutions
How to cite
APA:
Weinert, C., Maier, C., & Laumer, S. (2015). Do we behave based on our implicit attitudes? Proposing a research model and an experimental study to investigate their influence on behavioral intentions. In European Conference on Information Systems (ECIS) (Eds.), Proceedings of the 23rd European Conference on Information Systems (ECIS). Münster, Germany, DE.
MLA:
Weinert, Christoph, Christian Maier, and Sven Laumer. "Do we behave based on our implicit attitudes? Proposing a research model and an experimental study to investigate their influence on behavioral intentions." Proceedings of the Proceedings of the 23rd European Conference on Information Systems (ECIS), Münster, Germany Ed. European Conference on Information Systems (ECIS), 2015.
BibTeX: Download