Adoption of online appointment schedule platforms - An interview-based case study series with micro-enterprises
Ott P, Laumer S (2012)
Publication Language: English
Publication Status: Published
Publication Type: Conference contribution, Conference Contribution
Publication year: 2012
Book Volume: 5
Pages Range: 3618-3629
Conference Proceedings Title: Proceedings of the 18th Americas Conference on Information Systems (AMCIS)
Event location: Seattle, WA, USA
ISBN: 9781622768271
Abstract
Based on the Technology-Organization-Environment model we propose a model for explaining the adoption of online appointment schedule platforms by micro-enterprises in order to take the specific characteristics of this organizational type into consideration of technology adoption research. Using case study interviews from seven micro-enterprises we can show that the adoption decision is mainly influenced by the attitude of the entrepreneur, support and updates, scalability, test phase, training and compatibility. In addition, we identify a fourth context of marketing factors relevant for the adoption decision and not considered by the TOE-model so far. Moreover, we discuss whether rather individual- or organizational level adoption models are appropriate to explain the adoption decision of micro-enterprises.
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How to cite
APA:
Ott, P., & Laumer, S. (2012). Adoption of online appointment schedule platforms - An interview-based case study series with micro-enterprises. In Americas Conference on Information Systems (AMCIS) (Eds.), Proceedings of the 18th Americas Conference on Information Systems (AMCIS) (pp. 3618-3629). Seattle, WA, USA, US.
MLA:
Ott, Philipp, and Sven Laumer. "Adoption of online appointment schedule platforms - An interview-based case study series with micro-enterprises." Proceedings of the Proceedings of the 18th Americas Conference on Information Systems (AMCIS), Seattle, WA, USA Ed. Americas Conference on Information Systems (AMCIS), 2012. 3618-3629.
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