International Activities of Football Clubs, Fan Attitudes and Brand Loyalty

Holtbrügge D, Maderer D (2019)

Publication Language: English

Publication Type: Journal article

Publication year: 2019

Journal

Journal of Brand Management Palgrave Macmillan Ltd.

Book Volume: 26

Pages Range: 410-425

Journal Issue: 4

DOI: 10.1057/s41262-018-0136-y

Authors with CRIS profile

Dirk Holtbrügge Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management Daniel Maderer Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management

Additional Organisation(s)

Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management

How to cite

APA:

Holtbrügge, D., & Maderer, D. (2019). International Activities of Football Clubs, Fan Attitudes and Brand Loyalty. Journal of Brand Management, 26(4), 410-425. https://dx.doi.org/10.1057/s41262-018-0136-y

MLA:

Holtbrügge, Dirk, and Daniel Maderer. "International Activities of Football Clubs, Fan Attitudes and Brand Loyalty." Journal of Brand Management 26.4 (2019): 410-425.

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