Antecedents of Corporate Environmental Commitments: The Role of Customers

Journal article


Publication Details

Author(s): Jahanshahi AA, Brem A
Journal: International Journal of Environmental Research and Public Health
Publication year: 2018
Volume: 15
Journal issue: 6
ISSN: 1661-7827
eISSN: 1660-4601


Abstract

The management of natural environments has become a fundamental issue for companies in recent years. A firm’s environmental commitment affects all levels of its operation. In this study, we investigated whether having an effective and constant relationship with customers over time (customer capital) makes a difference to firms with a high environmental commitment compared with less environmentally committed firms. We found support for our idea by using original survey data from 149 small and medium-sized enterprises (SMEs) in Iran (2016–2017). Furthermore, we found that customer capital enhances environmental collaboration with customers which, in turn, has a positive impact on the firm’s environmental commitments. These findings provide empirical evidence for the important role of “getting closer to customers” as a way of enhancing corporate environmental responsibility in developing countries with weak institutional environments.


FAU Authors / FAU Editors

Brem, Alexander Prof. Dr.
Lehrstuhl für Technologiemanagement


External institutions
Pontificia Universidad Católica de Chile


How to cite

APA:
Jahanshahi, A.A., & Brem, A. (2018). Antecedents of Corporate Environmental Commitments: The Role of Customers. International Journal of Environmental Research and Public Health, 15(6). https://dx.doi.org/10.3390/ijerph15061191

MLA:
Jahanshahi, Asghar Afshar, and Alexander Brem. "Antecedents of Corporate Environmental Commitments: The Role of Customers." International Journal of Environmental Research and Public Health 15.6 (2018).

BibTeX: 

Last updated on 2019-12-03 at 08:35