Relationship Success Through The Appropriate Fit Between Purchase Situation and B2B E-Marketplace

Hartmann E, Ritter T, Gemünden HG (2002)

Publication Type: Conference contribution, Original article

Publication year: 2002

City/Town: Braga

Authors with CRIS profile

Eva Maria Hartmann Lehrstuhl für Betriebswirtschaftslehre, insbesondere Supply Chain Management

Involved external institutions

Copenhagen Business School (CBS) DK Denmark (DK)

How to cite

APA:

Hartmann, E., Ritter, T., & Gemünden, H.G. (2002). Relationship Success Through The Appropriate Fit Between Purchase Situation and B2B E-Marketplace. In Proceedings of the 31st European Marketing Conference EMAC. Braga.

MLA:

Hartmann, Evi, Thomas Ritter, and Hans Georg Gemünden. "Relationship Success Through The Appropriate Fit Between Purchase Situation and B2B E-Marketplace." Proceedings of the 31st European Marketing Conference EMAC Braga, 2002.

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