Multisensory Innovation: Haptic Input and its Role in Product Design

Kampfer K, Ivens B, Brem A (2017)

Publication Status: In press

Publication Type: Journal article

Future Publication Type: Journal article

Publication year: 2017

Journal

IEEE Engineering Management Review Institute of Electrical and Electronics Engineers

Book Volume: 45

Pages Range: 32-38

Journal Issue: 4

DOI: 10.1109/EMR.2017.2768504

Abstract

For many companies, differentiating their offerings from competitors' value propositions is becoming increasingly challenging. In order to formulate convincing value propositions, a holistic approach is required that takes human perception and sensation into consideration. This article assesses the role of haptics in multisensory product design. It systematically reviews previous research, illustrates factors affecting haptic perception and sheds light on the processing of haptic input. This article serves to illustrate how haptic input activates processes that affect human perception of products and ultimately alters behavior and thus substantiates its role in multisensory innovation and product design.

Authors with CRIS profile

Alexander Brem Lehrstuhl für Technologiemanagement

Involved external institutions

Otto-Friedrich-Universität Bamberg DE Germany (DE)

How to cite

APA:

Kampfer, K., Ivens, B., & Brem, A. (2017). Multisensory Innovation: Haptic Input and its Role in Product Design. IEEE Engineering Management Review, 45(4), 32-38. https://dx.doi.org/10.1109/EMR.2017.2768504

MLA:

Kampfer, Kristina, Björn Ivens, and Alexander Brem. "Multisensory Innovation: Haptic Input and its Role in Product Design." IEEE Engineering Management Review 45.4 (2017): 32-38.

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