HKS-Dessous: A Main Street Retail Entrepreneur Handling Digital Change

Weiterer Publikationstyp
(Fallstudie)


Details zur Publikation

Autor(en): Tiemer J, Guderian CC, Bican P
Verlag: IVEY Publications
Verlagsort: Ontario N6G 0N1, Canada
Jahr der Veröffentlichung: 2017
Seitenbereich: 1-14
Sprache: Englisch


Abstract


Late in 2016, the owner of a lingerie business in Düsseldorf, Germany, faced a series of questions regarding the health of her business in a changing environment. The German retail environment had traditionally consisted of many specialized (often family-owned) small- to medium-sized retailers, and many of these stores had not kept pace with globalization and the digital revolution; market changes and increasing competition forced them to close. Other main street retailers managed to grow in these challenging environments, overcoming and moving in front of their previous competitors. HKS Wäsche & Dessous was one of those independent retailers. How could the owner of such a business continue to cope with the changing business environment? How could she deal with the digital revolution or even turn it to her advantage? What can entrepreneurs do to maintain and even develop their businesses?



FAU-Autoren / FAU-Herausgeber

Bican, Peter
Lehrstuhl für Technologiemanagement


Autor(en) der externen Einrichtung(en)
Universität Duisburg-Essen (UDE)
WHU - Otto Beisheim School of Management


Zitierweisen

APA:
Tiemer, J., Guderian, C.C., & Bican, P. (2017). HKS-Dessous: A Main Street Retail Entrepreneur Handling Digital Change. Ontario N6G 0N1, Canada: IVEY Publications.

MLA:
Tiemer, Johannes, Carsten C. Guderian, and Peter Bican. HKS-Dessous: A Main Street Retail Entrepreneur Handling Digital Change. Ontario N6G 0N1, Canada: IVEY Publications, 2017.

BibTeX: 

Zuletzt aktualisiert 2018-08-08 um 16:23